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  • Art Education
  • Clay
  • Design (Digital Media)
  • Fibers
  • Glass
  • Metals
  • Painting
  • Wood

A unique facet of the School of Art, Craft Design is the Appalachian Center for Craft, a satellite campus located in Smithville, Tennessee, dedicated to promoting excellence in American craft by teaching both tradition and innovation in professional studio craft, and fostering access to the highest quality craft education, craft artists, craft works and events in a community arts context.

Our Mission

The mission of the School of Art, Craft Design is to prepare students for careers in visual art studios and art education. Students develop creative potential, learn skills and design processes, acquire cultural knowledge and develop critical faculties through visual art experiences.

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CONGRATULATIONS 2018 Graduates of the School of Art, Craft Design

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Have you ever noticed that people who have artistic careers seem to be happier Studies show that people who have more artistic, creative jobs tend to...

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5 Tips For Building Your Art Business

Applied broadly, an art career can mean many different things. Some art careers involve working for a design company, or an advertising agency, or a gallery. Others involve working in the corporate world. But for most artists, the goal is eventually to go into business for themselves and use their talent and their passion to make a living as their own boss.

It sounds like a terrific idea on the surface, but starting your own business is full of difficulties, stress, and unexpected obstacles – no matter the industry. In the art world, it can be even more difficult to start your own business because there are so many other people out there who have similar ideas and skill-sets. The market is full of talented artists starting their own businesses, so it is crucial that aspiring art business owners find a way to stand out and stay financially solvent.

So we have put together a list of keys that will help you build a successful art business so that you can achieve your aspirations.

This is easily the most important key to starting your successful business and that is why we put it first. There is no such thing as an industry monopoly. Any industry will undoubtedly have plenty of businesses offering similar or the same product and it can be especially hard for consumers to differentiate between all the options.

The truth is, no matter how talented you are and no matter how awe-inspiring your art may be, many consumers will not be able to tell the difference, and when faced with a choice, they will almost always choose the most convenient option. This is why you need to find a niche product, something that others aren’t offering, something that will make you and your business unique and recognizable.

Maybe that means focusing on portraits if you are an accomplished painter, or 3D designs if you are a graphic artist. No matter what the niche is, you should try to find one. That doesn’t mean you can include your other art in your business, but you will find a much more passionate customer base if you specialize in one type of art and become known for your ability to create that one type of art.

At this point, we have interviewed dozens of artists who are running their own business, and the majority of these artists always say that the trickiest part of starting their own business wasn’t selling their art, it was grasping the basic tenets of business that apply to any independent venture. The goal of any business is to turn a profit, and in order to do that, you will need to know how to accurately price your art, deal with accounts payable and receivable, and identify a concrete revenue model, amongst other things.

This doesn’t mean you should put your art business on hold while you go back to business school and become a financial expert, it just means that you should read books, take introductory classes, and talk to people who have already created a thriving independent business, and you should do these things before you launch your business.

At its core, running your own business is the same for anybody, no matter what it is that you are selling. If you are able to understand how your business works and how to keep it afloat, you will be far more likely to turn your business into a thriving livelihood.

We mentioned this point briefly in our last key, but it is worth repeating and elaborating. Networking is important in any industry, even if you aren’t planning to go into business for yourself, but it is especially crucial for artists looking to start their own business. Not only will this network potentially help you find customers and increase your brand and name exposure, but they will also be a one-of-a-kind support resource that you can lean on when you run into trouble or have questions.

Make no mistake, no matter how well you have planned out your business construction, things will go wrong and unexpected obstacles will crop up. But if you have a stable of contacts that have fought through these obstacles before, you will have a much easier time of overcoming these obstacles. Find people who you can trust and are not just willing to help you upon request, but are eager to help you even if you don’t think you need it. From the artists we have spoken to in our interviews, there are plenty of art business owners understand the perils of starting your own business and most are more than willing to lend a helping hand and their advice to someone in that position.

Asking for help – especially when you are starting your own business – can be embarrassing and make you feel self-conscious about your knowledge, but you can’t be afraid to ask for it. You will learn from your mistakes as you experience them, and that is a good thing in most cases. But if you can consult others who have been there before you, you may be able to learn how to rebound from the mistakes without actually making them in the first place.

As an artist going into business for yourself, your biggest asset isn’t necessarily your art work; it is your name recognition. The quality and diversity of your artwork is obviously important, but in theory, you could be a terrible artist, but if people will recognize your name, you will still find business.

Some artist have gotten lucky and landed appearances on television shows like Project Runway or Cupcake Wars, which has opened the door to plenty of new customers. But you can’t exactly bank on a television appearance to kickstart your business, so in lieu of time on the tube, you should start promoting yourself as best you can.

If you are one of those stodgy and stubborn people who refuses to adapt to our increasingly social world, it’s time to change professions, because social networks like Twitter, Facebook, Pinterest, and Instagram are cheap and potentially effective tools to promote your work and establish a voice as an artist. Also, your website can serve as your virtual portfolio. You want to add some personal information so that customers can relate to you and become impressed by your accomplishments, but you also want a chance to show off some of your work, so that potential customers know what they are dealing with.

Self-promotion and branding is basically essential in building a successful business in any industry, but especially in art. Unless you have an enormous network of friends who are going to spread your name and work via word of mouth, you should probably start tweeting and pinning. Just be careful, because there is a fine line between self-promotion and annoyingly aggressive promotion.

Have we mentioned that starting your own business is hard yet Well let’s reiterate that point. No matter how talented you are and no matter how much help you have, building a successful business from scratch is fraught with peril and failure. The sooner you accept how much hard work will go into this venture and how many obstacles you will need to overcome, the better off you will be.

The quickest way to ensure your business will fail is to get discouraged at the first sign of trouble. Since we have already established that trouble will happen, and things may look bleak at times, especially in the beginning, you are now prepared to face those issues and stay upbeat. If you psych yourself out and end up getting discouraged at the first sign of difficulty, then you are probably better off not trying to build your own business from the ground up.

The construction and subsequent success of your business won’t happen overnight. Heck, it might not even happen in the first year of its existence. But giving up will only cement its failure. Everyone has a different way of coping with impending defeat and fighting back against the gloom and doom.  Find out what the best way to stay positive is for you, and then start believing in your business plan, even in the face of impossible odds. If you believe in your business and believe in your ability as an artist, then you will find a way to create a successful business, even if it doesn’t happen in the way you had initially envisioned it would.

  • Tammi Edwards

    Author, Journalist Art Enthusiast | Tammi Edwards is a graduate of the University of California at Santa Barbara (UCSB) where she earned two Bachelor's Degrees, and later a Juris Doctor (JD). Her interest in an artistic career took root while an undergraduate at UCSB when the LaBelle Modeling Agency contracted her as a model voiceover talent avira free antivirus

The 64 Best Online Art Schools Degree Programs in 2018


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  • Making the Magic Happen: The Art and Craft of Film Directing

    We first wrote this post back in 2009 and since then, it’s become one of our most popular resources on the blog. A lot can change in six years so we’ve given the list a facelift. From website tools to get you online, to global art marketplaces, and insightful articles, the list below will get you started in the exciting world of selling your art online and moving your art out the door.

    Do you have a site to add Email us at [email protected] to find out how your resource could be included in this list.

    1. Amazon – The single largest directory of online stores, Amazon turned itself into one of the world’s largest retailers by creating a platform for anyone to sell anything. There are literally thousands of stores that use Amazon as their main source of sales.
    2. Artfire – A little bit like Etsy, ArtFire is a marketplace, craft, and maker community where people from around the world come together to buy, sell and interact. Podcasts, forums and articles keep buyers and sellers in the loop. Related: Selling Your Art Online: Advice from 3 Online Gallery Leaders.
    3. Artist Rising (Subsidiary of – Global online community of independent and emerging artists. There are free and premium membership options, and ways to connect with other artists.
    4. Artplode – On Artplode  galleries, dealers, artists, and collectors can list art for a low one-off fee of $60 per artwork for advertising. No commission is charged to buyers or sellers. Artworks must be priced at $1000 to be offered for sale on Artplode.
    5. Artsy – A massive, venture-funded online gallery that sells art from thousands of artists from all over the world. “Artsy’s mission is to make all the world’s art accessible to anyone with an Internet connection. We are a resource for art collecting and education.”
    6. CafePress – Turn your art into unique products and get featured on the site without having to worry about managing an online storefront.
    7. Craigslist – In certain cities, people use Craigslist for everything.  In Portland, I have seen everything from couches, to cars, to beautiful pieces of art for sale.  Think of it as the world’s largest classified ad.
    8. Ebay – The world’s largest auction site.  Follow @ebayart on Twitter to get a good idea of what kind of art does well on Ebay.
    9. Etsy – A well-known site catering to a community of artists who make handcrafted pieces. Related: How to Sell Your Art on Etsy.
    10. – Sell prints at any price you want to set. Fine Art America handles the logistics of fulfilling each order.
    11. I Am Attitude – If your focus is fashion, check out this alternative clothing marketplace.
    12. Imagekind – An online marketplace offering artists a place to sell their art with print-on-demand, high-quality printing and framing options, a supportive community, and marketing tips. Related: Imagekind Power Selling Tips.
    13. OtherPeoplesPixels – One of the original sites offering websites for artists. The templates are easy to use, do not require advanced web design and development skills, and you can typically get a website up in less than an hour. Related: Review: OtherPeoplesPixels, An Artists Website Service (Plus, Competitor Comparison!)
    14. Printful – A California-based, print-on-demand company. There are no minimum orders, you can get 20-percent off sample orders so you can gauge quality before you buy, it’s easy to use, and they integrate with Shopify, Magento, and WooCommerce stores. Related: Printful: Possibly the Easiest Way to Sell Your Prints Online.
    15. Spreesy – Looking for a way to use social media to sell your art Spreesy helps you leverage the power of social with one-stop shopping for Facebook and Instagram, and offers online e-commerce storefronts. Related: How to Sell Art on Instagram.
    16. (BONUS) One-on-One Business Coaching for Artists – If you’re serious about your work and have the money to hire a professional, this is a great option for you. We focus on helping artists get clear on what their unique value is, who their ideal collectors are, and how to tell their own unique story.

    Need more

    Get access to our FREE members-only resources and email course series, including a spreadsheet of 200 websites that sell original art! Click here to sign up.

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