Hersha has developed and implemented a unique program dedicated to Sustainable Hospitality. That initiative, EarthView®, is quickly becoming the industry standard for fully integrated environmental and community policies that make sustainable hospitality a genuine reality. EarthView delivers environmental and conservation programs that positively impact a hotel operation's bottom line while simultaneously improving the well-being of our guests, our employees, our communities, and our planet.
Our Philosophy: The Hersha Group embraces environmental and community stewardship as an integral part of maintaining and building a successful business. For that reason, we created and branded the EarthView program with a cross-functional team from our properties and our corporate offices. It is our vision to see the EarthView program evolve into a forum in which new concepts for sustainable hospitality are cultivated.
Our Approach: The EarthView program aims to promote our business through triple bottom line accountability. According to the triple bottom line, the success of our company rests not only on our financial success but also on our contributions to our environment and community. We are applying the same analytical approach we use to measure our financial success to measure our environmental and community impact.
Our Strategy: The EarthView program complements Hersha's larger business strategy and ensures that as environmental and social initiatives move from electives to mandates, that Hersha is competitively positioned to meet and exceed those requirements. The EarthView program will strengthen Hersha's position as an industry leader, and will provide a competitive advantage moving forward.
Our Mission: Hersha Hospitality is committed to implementing sustainable and innovative practices that will benefit the environment, our local global communities, and the performance of our business.
EarthView® has helped place Hersha in the top 4% of participants of the Global Real Estate Sustainability Benchmark (GRESB) in 2017. Over 820 participants across all real estate asset classes contributed to this year’s survey, which is utilized by institutional investors to evaluate the sustainability performance of their investment portfolios. To request a copy of Hersha's most recent GRESB Report, please email [email protected]
Hersha has partnered with Clean the World to provide life-saving soap to communities around the world. Additionally, through the sale of EarthView water, Hersha provides support for clean water programs around the world. To learn more about EarthView's environmental social, and governance (ESG) impact, please read the most recent EarthView Annual Report Wondershare Video Converter Ultimate 6 0 3 2 Crack
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EarthView Environmental, Inc. (EVE) promotes the exchange of ideas, stays current on environmental issues, and contributes to science and to our community.
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This article is published with one clear and undebatable underlying fact at its heart: Our planet Earth is not in danger. Earth will continue to live out its projected eight-billion-year life span which is indelibly intertwined with the Sun’s own life evolution.
In the next roughly five billion years, the Sun will burn up all the rest of its hydrogen and expand to a red dwarf which will totally engulf the inner planets Mercury, Venus, Earth and Mars. But life on Earth will be long gone before that happens because the planet is heating up. It is a natural process. The habitable life span of Earth is expected to last just about another one billion years from now… if we can avoid deathly catastrophes in the meantime.
Both man-made and natural threats face mankind every day. Humans are ultra-resilient and can find a way to deal with most threats we face; but, it’s the real life-decimating singularities — many of which are created by humans — that pose the most imminent threats to life as we know on Earth.
The following Top Five Threats Facing Humanity may surprise you, but they are ranked based on their probability of occurring combined with the level of impact they can or will have if and when they occur. In every case, it most certainly is not a question or if, but when and how. Here are Earth’s Top Five Threats Facing Humanity
Number Five: Extreme Global Climate Change
Climate change is definitely at the top of practically every list of the most important issues facing our planet today. While this issue primarily focuses on global warming, changes in precipitation, air quality, biodiversity, “habitable” zones and many other areas are part of and affected by climate change. But let’s face it, Earth has been evolving climatically for 4.5 billion years since its formation. It certainly has continued to change and evolve since life first appeared over three billion years ago and since the appearance of the first humans a mere 200,000 years ago. Human activity has affected global climate change in recent history, but its influence pales in comparison to the global scale of climate change.
However, it is extreme global climate change that would result in epic disruption if not outright decimation of the human species and most life as we know it today. We have already seen the death and destruction wreaked by monster typhoons and hurricanes, unexpected (and expected) volcanic activity, monsoons, extreme heat and extreme cold systems.
So why is it #5 on the list and not at the top It is because history has demonstrated for over three billion years that life can adapt and new species can and will evolve, including humans. Humans are highly adaptable. They are roaming and nomadic. The same goes for many lifeforms – fauna and flora — which we have seen migrate as weather conditions and trends change. There are other earth-threatening phenomena that pose far greater challenges to humanity than global climate change.
According to the United Nations Office for Disaster Risk Reduction, over 600,000 deaths worldwide have been directly attributed to extreme weather over the past 20 years, with another 4.1 billion people “left wounded, displaced or in need of emergency assistance.” Most of those impacted are in the regions of the United States, Indonesia, China, India and the Philippines. So virtually no place on Earth is immune from this.
With Earth’s hottest temperatures normally hovering at 115°F (46.1°C) and reaching as high as 136°F (57.8°C) in the middle east and western portions of the United States and the coldest temperatures averaging around -50°F in Asia where humans live (see Oymyakon, Russia), there is potential for that perfect storm to trigger multiple extreme weather conditions worldwide. Still humans may survive, but the species could be seriously emaciated and unable to sustain itself. We cannot change it or prevent it, but we can find ways to survive it.
Number Four: Pandemic
Worldwide, infectious diseases are the leading cause of death in children and adolescents and one of the top three causes of death in adults, according to the World Health Organization (WHO). One estimate puts the number of identified infectious diseases at 100,000 worldwide. While there are cures and treatments for most diseases we know of, most deaths occur because such remedies are not available to populations with the greatest needs.
Most diseases are contained within the regions where they originate, but there have been numerous pandemics – infectious diseases that spread throughout multiple populations and across multiple regions – that have caused global human health concerns. The most overwhelming – and the most well-known – pandemic the world has known is the Black Plague of 1350, also known as the Black Death. Between 1347 and 1351, the Black Plague originated in Central Asia and spread throughout the rest of Asia and Europe, spreading an untreatable bacteria called Yersinia pestis which affects both humans and animals.
More recent pandemics have included smallpox (declared eradicated in 1980 by WHO), HIV/AIDS, tuberculosis and various strains of influenza. Modern medicine is able to treat and cure most and at least keep these diseases contained. Even incurable diseases such as the often fatal Ebola, polio and even the common cold have treatments.
But it is the really super potent diseases that we have yet to discover or strains of known diseases that can rapidly spread throughout all populations and can be transmitted by air, water and food that would have a devastating impact on humans and all life as we know it. Take superbugs, for instance, strains of bacteria that have become resistant to antibiotics and known effective treatments. Also the zika virus for which the Centers for Disease Control (CDC) has declared no vaccine or preventative drug is available to treat it. Both diseases are easily transmitted throughout human populations and can easily mutate into massive strains and impact significantly large populations of humans.
Then there are the diseases which are in the evolutionary stage and can emerge at any time for which humans may have no answer. Humans are already in protect mode with regard to the world’s known deadliest diseases and attempt to prepare for any eventuality, spending billions of dollars each year on cures, treatment and preventive research; but, as the saying goes, we are only human.
Number Three: Population
This issue is usually listed as the number one environmental issue of all. And for good, solid reasons. Our human population trends away from sustainability and continues to place strains on systems and resources that people depend on to live healthy lives and survive.
There are currently 7.4 billion people living on Earth, taking up 43% of the planet’s land surface, according to the Center for Sustainability and Global Environment at University of Wisconsin – Madison. By 2100, the United Nations Population Division (UNPD) projects human population will swell to as many as 11.3 billion people. That is a 52.7 percent increase over today’s numbers and over 1100% since the 1800s. The world human population reached one billion by 1804 and has increased seven fold in the 200 years since. If humans take over all of Earth’s living surface, there will be no room to provide for itself, let alone room for any other living plant or animal populations.
But human population will never reach that point. If human populations continue to balloon unabated, it will essentially eradicate itself with disease, starvation, harmful and detrimental living conditions and psychological deterioration. When asked during a recent ecology.com webinar at the University of North Carolina – Wilmington as to how many people Earth can sustain, the university’s Chair Emeritus of UNCW Environmental Studies, Dr. Jack Hall, answered: “That is a very good question. It depends on how wise we are and how lucky we get. We really just don’t know.”
With so many people taking so much land that also is needed for biodiversity, agriculture and food production, transportation, healthy living and natural habitats, the question necessarily becomes, “What is going to give” Earth is finite. Earth’s resources are finite. So populations cannot be infinite; however, the global population continues to grow, taking more and more land, using up more and more resources, demanding more and more energy and housing, and creating more and more humans. In this way, the human species is its own enemy, perhaps innocently, but an enemy nonetheless. Zero Population Growth is attainable and is even projected as early as 2150, but we just don’t know.
Number Two: The Unknown Unknowns
Pure logic tells us that there is something lurking out there that we have no clue about. Many things in fact. We just don’t know. Why is this number two on the list It’s because what we don’t know can and will happen at any moment in time, and it could be so fast and potent that we may well not know what hit us. Humans are the most intelligent lifeforms on planet Earth (as far as we know). But we are not that smart nor do we possess the clairvoyance to know all things that could hits us in the blink of eye.
Such unknowns can range from man-induced origins (such as nuclear terrorism or an accidental release of biological Armageddon) to any naturally occurring causes. We just don’t know. One previous unknown is the debris from the remnants of two giant stars that died in supernova explosions several million years ago not far from Earth that continue to hit the planet today. While these have no harmful impact that we know of on the planet or its inhabitants, it goes to show anything can be lurking out there. Just consider Earth’s interstellar neighborhood.
Despite the billions of dollars spent on research both within and beyond our planet looking for those unknowns, we will never possess the capability to know them all. But we do know this: there are inestimable powers of the universe and right here on Earth that dwarf humanity’s capabilities to endure. Inherently, we have no idea what the probability is for any one of these occurring. But it is real and we would be foolish to think that what we see is what we get. But we know this as well: whatever may happen to humanity, Earth itself will likely continue to live and evolve with diverse life.
Number One: Coronal Mass Ejections
The very source of life for humanity is, indeed, the source of our greatest threat. Coronal mass ejections (CMEs) — the most powerful of the sun’s dispersions — are violent ejections of solar gas, plasma and electromagnetic radiation that can propel more than ten billion tons of solar matter outward from the sun’s atmosphere with the power of over a billion hydrogen bombs. (See Earth’s Greatest Threat on ecology.com.)
CMEs are #1 on this list because they are constantly being emitted, they are powerful, they can do tremendous damage and harm, we can see them coming, and we are currently unprepared in the event one were to hit Earth at this time in the development of human society.
If Earth were to take a direct hit from a massive CME, it would decimate the global technological foundation and network on which the human population depends for survival, from all business activity and communications, to food production and food/water security, medicine, energy and transportation. It would immediately shut down the infrastructure of our society, and plummet living conditions back to the early days of the Industrial Revolution.
Depending on where we are in the 11-year solar cycle of high and low activity, the Sun will discharge one CME per week to as many as two to three CMEs per day. But most of them miss Earth’s orbit with only about 70 of them hitting Earth each year, most of them small and almost all of those skimming the surface. It would take a direct, head-on hit from a very massive CME to fry human society’s technological infrastructure.
We can thank Earth’s magnetic field for providing a low to moderate level of protection against CMEs, but it cannot protect Earth from a super massive CME! (See Earth’s Shield of Life on ecology.com.) The presence of these CMEs and other solar activity can be seen through the Aurora Borealis – or the Northern and Southern Lights – which are created by the interaction of solar radiation with Earth’s magnetic field.
A direct hit from a very large CME is a one-in-100-year event according to solar research at NASA and the European Space Agency. That makes the probability of a CME-induced threat actually occurring relatively high. Still, in the overall scheme, the chances of a massive CME directly hitting Earth is pretty low, “but still it could happen at any time,” says NASA’s Heliophysics scientist Dr. Jeffrey Newmark. But if and when a CME hits Earth head on, he says, the results could be catastrophic to modern human society.
But All is Well…. and Earth Will Be Fine
Yes, these are indeed real threats to human ecology, but they are also simply facts of human existence. There are just some issues we can do nothing about other than to live as responsibly and sustainably as possible. The latter is where we need to have the most focus… the things we can do something about, but also to be prepared for anything we can think of that would threaten us.
Population we can control. Climate change we cannot, but we can impact it both negatively and positively. Diseases we can only control or manage but so far, as well as prevent what we know about. But the unknowns, well, it’s interesting to contemplate them and even figure a few out, but we never will conquer them.
That is the nature of life and the nature of the universe. Our concerns should be on what we can do and how we can apply our actions to healthy and sustainable living. Earth will take care of itself and will continue to see the evolution of many new life forms in its very long, yet finite lifetime. Whatever humans do as one of millions of Earth’s lifeforms past, present and future, in the final analysis, Earth itself will be fine. Humanity controls its own destiny as far as it can.
Eric McLamb, EGN’s Founder is a veteran of environmental and entertainment media. His vision for EGN is at the heart of his articles which take topics of global significance and puts them into perspectives that are compelling and easily absorbed and responded to by mass audiences. He is a former executive of media pioneers Turner Broadcasting System, Inc. (TBS, CNN, Headline News) and The Discovery Channel where he helped forged alliances between the media giants and such organizations as The Cousteau Society, National Audubon Society, National Geographic, National Wildlife Federation and World Wildlife Fund, among others. He has done field study in Kenya, Africa, the Sea of Cortez (Baja California, Mexico), Catalina Island, California and the Atlantic Seaboard. His interests are environmental and technology science, collaborative partnerships, music and youth development in sports and science Java Patch
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The Grand Challenge, a new Cancer Research UK initiative, aims to overcome the biggest challenges facing cancer researchers in a global effort to beat cancer sooner.
In the same way cartographers build maps of cities, countries and the world to help people get around, scientists build maps of tumours to better understand their inner workings in the hope it will lead to new ways to diagnose and treat cancer.
But when you set out to explore uncharted territory, you never know what you're going to find. Until now, scientists have had to know what it is they're looking for in a tumour, before they can start looking for it.
We need an entirely new approach that allows us to see the unexpected, if we're to build a complete picture of cancer.
Through this Grand Challenge project, NPL's Dr Josephine Bunch and her team of chemists, physicists and biologists want to do exactly this. Using their expertise they aim to develop a reproducible, standardised way to fully map different tumours in unprecedented detail.
Thanks to Grand Challenge, we've been able to build a collective force of physicists, chemists and biologists - all coming together for the first time to map cancer in unprecedented detail. Our goal is to find out how tumours survive and why they keep growing. By applying our powerful analysis techniques to this problem, we want to gain new insight into these fundamental processes and develop new and better ways to diagnose and treat cancer."
– Dr Josephine Bunch
Lead Investigator, NPL
The team's novel approach to studying and mapping the entire molecular make-up of tumours could lead to the development of new ways to diagnose and treat cancer. It could also help inform and improve the testing of existing treatments and potentially improve them.
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